Digital Form + Function

check this article on digital design form and function from Adweek. The article outlines the importance that functionalty plays in a brand’s micro-site or social network application. The Domino’s pizza builder application caught my attention right away. The application, built by Crispin Porter + Bogusky, lets users craft their own pizza online, name it, then have it delivered to their door.

It also disucsses the strategy behind the Kashi web site. The article goes on to say the site, “incorporates tools that let users participate in daily health challenges, such as taking 30-minute walks or skipping coffee, while interacting with each other. Product information is secondary to content about a healthy lifestyle and community interaction.” I buy a lot of Kashi products and appreciate this consumer minded thinking.

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