Agency Spy’s View on Social Media and the Ad Industry

I must admit that agency gossip blogs are a guilty pleasure of mine. This was an interesting entry entitled, “Part Cuatro: Social Media And The Ad Biz“on Agency Spy this afternoon on social media and the advertising industry.

 I especially related to their take on ‘prom king’ brands like Starbucks and Apple compared to all the other brands in the world. These other brands have to be that much more intuitive to what consumers desire from an application or on-line community. They also brought up the research component of social media and I agree that it can be used as a vital tool for brands/companies to find out what consumers truly think about their products. This information can be just as beneficial, if not more than traditional research  methods.

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