More on Coke’s Social Network Tactics

I read this article today on Coke and their latest attempt at social network marketing. One of the challenges of social network marketing mentioned in the article is,  “knowing just how much participation a soda brand should expect from consumers, and figuring out what triggers the interest in the first place.” I think this is true not only for soda brands, but for all brands across the board. When initiating social network marketing tactics, you have to look at the plan through the eyes of the consumer and determine if the benefit of the marketing initiatives is clearly stated.

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